Investigating the link between television viewing and men's preferences for female body size and shape in rural Nicaragua

Publication date: September 2018Source: Evolution and Human Behavior, Volume 39, Issue 5Author(s): Tracey Thornborrow, Jean-Luc Jucker, Lynda G. Boothroyd, Martin J. TovéeAbstractThe different levels of media access in otherwise very similar villages in rural Nicaragua provided a natural laboratory to explore the effect of television (TV) access on men's preferences for female body size and shape. In study 1 we compared the female body ideals of men from three discrete villages who experienced different levels of TV but otherwise inhabited a similar ecological and sociocultural environment. 3D modelling software enabled participants to create their ideal female body with more precision than simply choosing a figure from a limited range of 2D images. In study 2 we further explored local men's perceptions of female physical attractiveness and attitudes towards television using focus group discussions. Results from study 1 showed that men in the high TV villages preferred significantly slimmer bodies compared to those in the low TV village. Regression analyses showed TV access to be a significant predictor of ideal body size and upper body shape, but not of ideal lower body shape. The central theme to emerge from study 2 was the importance of the relationship between lower body shape, movement, and sex in the men's judgments of female attractiveness: the curvaceous body was perceived by the men to be a reliable cue to potential sexual promise, rather than valued simply for its ...
Source: Evolution and Human Behavior - Category: Psychiatry & Psychology Source Type: research