Facebook recruitment of Chinese-speaking participants for hypertension education

Effective dissemination of health information to a desired population can be a challenging and expensive process, particularly to Chinese-Americans. Print and radio advertisements are limited by geographic, language, cost, and demographic barriers. The expense and efforts necessary to overcome these challenges can delay the distribution of knowledge and make it more expensive than necessary. The advent of web-based advertisements through media platforms such as Facebook offer a new method of reaching target audiences that can be both cost-effective and specific.
Source: Journal of the American Society of Hypertension - Category: Cardiology Authors: Source Type: research