Planning to market the practice

It's not uncommon to hear that dental marketing doesn't work because it's too expensive, too hard to execute, or too difficult to measure. Sometimes these statements are true, but dental marketing can be not only effective but even fun and engaging as a way to grow a practice. The success of the effort is based on understanding why the marketing is being done, whether the staff is involved, whether new patient contacts are a priority, whether results are being tracked effectively, and how the website is helping to ensure good results.

Source: Dental Abstracts - June 21, 2018 Category: Dentistry Tags: The Front Office Source Type: research