Heroic journeys through sobriety: How temporary alcohol abstinence campaigns portray participant experiences

In Australia, recent years have seen a rise in the popularity of temporary abstinence campaigns, in which people pledge to abstain from alcohol for a month while raising funds for charity. In addition to their fundraising aims, such initiatives have been viewed as tools for broader behavioural and cultural change around alcohol, encouraging participants to reflect on their drinking and make longer-term changes to their behaviour. The extent to which these initiatives promote enduring change may depend on how they portray the experience of temporarily abstaining from alcohol, and how they position participants.
Source: International Journal of Drug Policy - Category: Addiction Authors: Tags: Research Paper Source Type: research