Ethics and the Internet

Marketing a dental practice on electronic media has become an essential piece in the dentist ’s business activities. Each dentist is challenged to portray his or her practice as distinct and compelling for prospective and current patients in order to become their first choice for dental care. One aspect of this process is search engine optimization (SEO), which is a means for leveraging t he interconnectivity of the Internet to ensure the dentist’s information lands at the top of prominent lists and so is among the first choices searches promote.
Source: Dental Abstracts - Category: Dentistry Authors: Tags: COMMENTARY Source Type: research