A cross sectional survey of the UK public to understand use of online ratings and reviews of health services

Online feedback from patients reporting their experiences of health services, health professionals, medical tests and treatments is an increasing phenomenon [1,2]. This is in line with online customer behaviour in many other sectors such as retail and travel, where an explosion in such feedback has been held up as an example of disruptive digital innovation, bringing transformative change to those sectors including service improvement [3]. A recent UK report on online consumer behaviour showed that three in four internet users read reviews before deciding to buy a product or service (not specifically health) and two in five write online reviews after the purchase [4].
Source: Patient Education and Counseling - Category: International Medicine & Public Health Authors: Source Type: research