Ashfield ’ s highlights from eyeforpharma Barcelona 2018

2018’s Barcelona Summit consisted of panel discussions from healthcare experts, talks from industry leaders and workshops from a range of organisations. As global sponsors, Ashfield was delighted to attend, meet with our pharma clients and deliver a Healthcare Communications workshop focusing on our new Humanise approach. Day 1 began with a speech by Paul Simms, Chairman of eyeforpharma who opened with “Commercial and medical roles can no longer rely on R&D to be the primary innovator”. The rest of the day consisted of talks around making the future personal, the importance of innovation and the impact it can have on a patient’s life. The tracks were divided up into: Commercial Model Innovation, Learning and Development, and Enhanced Patient Solutions. The main highlight of the  day for us was when our very own Nagore Fernandez Dominguez, Head of Clinical Services for Europe, took to the stage to host the Commercial track. The main topics of day 2 were customer engagement, and digital and patient innovation. One of the most interesting talks was by Ryan Olohan, Managing Director of Healthcare Google, which unsurprisingly was a full session. Ryan presented the pros of tracking a patient’s journey through website optimisation, and how it can be useful when looking at behavioural targeting. The following sessions included our workshop: ‘The power to transform your strategic communications: how humanizing really gets results’ hosted by Helen Hey, Executive D...
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news