Does cochlear implant brand influence patient satisfaction? A survey of 102 cochlear implant users

This study showed that importance of language development was strongly linked with a MED‐EL device, and speech improvement with Advanced Bionics. Despite marketing strategies put forth by the three major cochlear implant companies claiming superiority over each other, there seems to be an equal level of patient satisfaction regardless of the device implanted. The results of this study can also be seen as good news for industry in that all three brands seem to be at least equivalent in their desired outcomes; however, these results may also be seen as a potential catalyst for a change in marketing strategy. This article is protected by copyright. All rights reserved.

http://onlinelibrary.wiley.com/resolve/doi?DOI=10.1111%2Fcoa.13075

Source: Clinical Otolaryngology - January 30, 2018 Category: ENT & OMF Authors: Aaron Trinidade, Matthew D Cox, Amro Hassaan, Connor Rayburn, John L Dornhoffer Tags: Our Experience Source Type: research