Franchising the Hearing Healthcare Industry

  Franchising the Hearing Healthcare Industry   By Michele Fusco   The franchise model has allowed many small business owners to succeed, some beyond their wildest dreams. Franchising is not particularly new to healthcare, but it deserves a closer look as this industry forges forward. Perhaps it is time for the healthcare industry to take cues from a company deemed the antithesis of health: McDonald’s. McDonald’s inspires images of french fries, Big Macs, and golden arches. Their theme is consistency. Most people know what is on the menu, the quantity and quality of the food, the wait time, how much the meal will cost, and the closest locations. McDonald’s is not ideal as part of a daily diet, but it is the ultimate example of a franchise business model. The employees focus on service, not marketing or business, and franchise owners benefit from corporate support and brand visibility. Their model is consistent from top to bottom, and the healthcare industry can learn from this. Today’s doctors are split between working in private practices or for large organizations such as Sutter Health or Kaiser Permanente. Doctors who work for large organizations can focus on their patients, but they are limited by structure when taking control of their careers. Private practices provide autonomy, but they go hand-in-hand with an overwhelming amount of responsibilities to keep them running. The McDonald’s model is a happy medium because it has a structured franchise...
Source: R&D Blog - Category: ENT & OMF Tags: Blog Posts Source Type: blogs