Finding the Right Marketing Strategy

Finding the Right Marketing Strategy   By Sheri Billing, AuD   This is an exciting— and confusing— time for audiologists to decide on marketing and public relations tactics. The media are in flux; more people are seeking free news on the Internet, resulting in declining newspaper subscriptions and television ratings.  Social media sites, meanwhile, like Facebook, Twitter, and Pinterest are gaining momentum. My personal and experience in promotional and marketing tactics may help you decide what is right for your practice.                                                                                                                                                                                                  Websites Look for a website designer who will listen to you and understand your needs, practice, and brand.  Have a budget in mind and stick to it.  Ask about content management systems and if you can be trained to make updates. Some designers use systems only they can update and may charge you if you do it yourself. Remember, your website may be the first glimpse into your practice, so make sure you are projecting the right image.   Direct Mail I use direct mail frequently, but it has not been successful in the past couple years. The return on investment, ev...
Source: R&D Blog - Category: ENT & OMF Tags: Blog Posts Source Type: blogs