When are they old enough to drink? Outcomes of an Australian social marketing intervention targeting alcohol initiation

ConclusionsThis study provides preliminary evidence that a whole‐of‐community social marketing intervention can change perceptions of the prevalence, and acceptability, of underage drinking. Given the central role of social norms in decisions regarding alcohol consumption, these changes have the potential to reduce parental supply and thus underage drinking.
Source: Drug and Alcohol Review - Category: Addiction Authors: Tags: Original Paper Source Type: research