A review of alcohol media literacy interventions and potential applications for a UK context

Conclusion Alcohol media literacy interventions aid development of key critical analysis skills in young people and have potential applications in a UK context. Evidence suggests that the concept of advertising exposure underpinning alcohol media literacy interventions may benefit from expansion to incorporate broader types of exposure to alcohol marketing and promotion cited by participants. Testing inclusion of different forms of media as intervention components is recommended and will arguably still be amenable to the critical appraisal skills taught in media literacy (Jolls and Wilson, 2014). Although evidence suggests that media literacy may be effective in delivering core skills across the range from early to late adolescence, the incorporation of newer viewing behaviours has implications for most effective age for delivery, with focus group data highlighting the need to reach younger audiences with the required generic technical skills for early media engagement.  Exploratory research to better understand patterning and context of youth viewing of alcohol media is necessary to facilitate development of intervention content. This includes the potential role of the family in moderating intervention effects. Further research into changes to youth exposure to alcohol media by age is recommended, followed by intervention adaptation and testing to determine most effective use of this approach. Further Information Contact details for corresponding author: Dr Rachel Brown, DE...
Source: Alcohol Research UK - Category: Addiction Authors: Tags: Alcohol Insights Source Type: news