A Type of Rx Drug Tweet FDA Did Not Consider in its Recent Guidance

I couldn't sleep last night. For some reason I became obsessed with trying to figure out a way that pharma companies can  create Rx branded tweets that satisfy  FDA's recent "Industry Guidance for Internet/Social Media Platforms with Character Space Limitations — Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices."Is it possible?In a comment to the FDA on Regulation.gov, I described a Tweet that may pass muster with the FDA.Here's my comment:"The draft guidance does not mention Tweets accompanied by images, which is perhaps a way to present ISI along with benefit information in the tweet itself," I said. "I have created a mock-up using Lipitor as an example." Here's a screen shot of how this tweet would look on Twitter:Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: #fdasm Drug Safety Guidance side effects space limitation Twitter Source Type: blogs