Pulling away from the pack in drug launches
Nature Reviews Drug Discovery 16, 749 (2017).
doi:10.1038/nrd.2017.122
Authors: Nicholas Donoghoe, Jon Duane, Jin Kim & George Xu
This analysis of US drug launches from the past decade indicates that commercial success has become more difficult to achieve, owing to factors such as increased competition, greater challenges in achieving therapeutic differentiation and payer pressures.
Source: Nature Reviews Drug Discovery - Category: Drugs & Pharmacology Authors: Nicholas Donoghoe Jon Duane Jin Kim George Xu Tags: News and Analysis Source Type: research
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