“I only watch for the commercials”: Messages about weight, eating and race in Super Bowl advertisements

ConclusionsFindings are striking given the high prevalence of overweight/obesity in the USA, particularly among Black and Hispanic populations, and the comparatively low representation of actors with overweight/obesity in Super Bowl advertisements. Surprising weight findings may signal a change in how the media portray body‐size norms (away from exclusively thin), although representations remain disproportionate from actual body‐size distributions in the USA.

Source: International Journal of Clinical Practice - September 1, 2017 Category: Internal Medicine Authors: Janet A. Lydecker, Antonio Izzo, Gail Spielberger, Carlos M. Grilo Tags: ORIGINAL PAPER Source Type: research