A Call to Arms: Wartime Blood Donor Recruitment

To ensure an adequate blood supply, blood collection agencies must design campaigns to recruit and maintain an active donor pool. Such campaigns generally appeal to altruism and humanitarianism, which donors most commonly cite as their reasons for donating. However, large donor registries, and the widespread recruitment campaigns that sustain them, did not become a necessity until the technology for the collection, storage and transfusion of blood had advanced to a point that enabled the establishment of transfusion services that could provide large amounts of stored blood to meet high demands.
Source: Transfusion Medicine Reviews - Category: Hematology Authors: Source Type: research
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