Framing Options as Choice or Opportunity: Does the Frame Influence Decisions?

Conclusions. A "choice" frame, where all treatment options are explicit, is less likely to bias preferences. Presentation of full information in parallel, option-by-attribute format is likely to "de-bias" the decision frame. Tailoring of information to initial preferences would be ill-advised as preferences may change following detailed information.

Source: Medical Decision Making - June 12, 2014 Category: Health Management Authors: Abhyankar, P., Summers, B. A., Velikova, G., Bekker, H. L. Tags: Original Articles Source Type: research