Consumers see much greater risk than reward in online ads

The risks far outweigh the benefits for most consumers in their response to personalized online ads, known as online behavioral advertising, suggests a study. The perception of risk drives consumers to greater privacy concerns and to avoid the advertising. The ad industry may want to reconsider its approach as a result, suggests a new report.

Source: ScienceDaily Headlines - May 18, 2017 Category: Science Source Type: news