Riding the rural radio wave: The impact of a community ‐led drug and alcohol radio advertising campaign in a remote Australian Aboriginal community

ConclusionThe community‐led radio advertising campaign increased community awareness of substance abuse harms, but had limited impact on formal help‐seeking. This paper highlights the value of radio as a commonly used, trusted and culturally relevant health promotion medium for rural communities, especially when engaging local respected Aboriginal presenters.
Source: Australian Journal of Rural Health - Category: Rural Health Authors: Tags: Original Research Source Type: research