Impact of a targeted direct marketing price promotion intervention (Buywell) on food ‐purchasing behaviour by low income consumers: a randomised controlled trial

ConclusionsShort‐term direct marketing price promotions combined with healthy eating advice and recipe suggestions targeted at low income consumers are feasible and can have a modest impact on short‐term food‐purchasing behaviour, although further approaches are needed to help sustain these changes.

Source: Journal of Human Nutrition and Dietetics - January 31, 2017 Category: Nutrition Authors: M. Stead, A. M. MacKintosh, A. Findlay, L. Sparks, A. S. Anderson, K. Barton, D. Eadie Tags: Research Paper Source Type: research