5 Digital Experts Predict What's Next in Healthcare Transformation

While some pharma marketers are figuring out new digital strategies to implement in 2017, there are some that are ahead of the pack.In fact, these experts were even nominated for the 2017 class of Top 40 Healthcare Transformers. as perMM&M.What changes should we expect in the digital health space? According to Robert Wachter, M.D, Professor and Chair, Department of Medicine, University of California, San Francisco, "As more hospitals merge and consolidate into health systems and share EHRs, very different medical staffs need to come together to agree on things like formularies and clinical decision support. When each hospital had its own EHR, it could decide these things for itself. Now, the linking of computers is beginning to force a degree of systemness and standardization that will challenge many multisite organizations."Unity Stoakes, Co-Founder and President, Startup Health, however, is focusing on the rising billions."...new healthcare market opportunities in emerging markets with billions of news customers and significantly different business and care delivery models," he adds."Even though the U.S. is the biggest healthcare market in the world --- spending about $3 trillion a year --- there's a much bigger global opportunity as billions of new customers enter the healthcare market."Greg Cohen, Associate Director, Global Strategic Marketing, of UCB, Greg Cohen, notes that "In Web 1.0, patients flocked to the internet because they could find information that he...
Source: ePharma Summit - Category: Pharmaceuticals Tags: Digital Health digital influencers. IoT Digital Innovation healthcare transformation Source Type: blogs