Pfizer ' s New Viagra TV Ad Has a Unique Mobile " Call to Action "

As reported by FiercePharma (here), Pfizer ’s new TV commercial for Viagra, which encourages patients to text a keyword from their mobile phones to receive special discounts, appears to be " a first " for pharma Marketing.I decided to have some fun with a few stills from the ad:
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: Viagra Source Type: blogs