ePharma Exclusive Whitepaper: Six Trends in Pharma Marketing

Several weeks ago, ePharma was fortunate in partnering witheConsultancy, a digital marketing agency, to conduct some research on trends in pharma marketing we should be ware of, both past, present and future. What we learned was that, nearly everything healthcare and what pharma marketers did in 2015 is obsolete. The skills and capabilities required for marketers to successfully connect with key audiences (both healthcare providers as well as consumers and patients) are completely new.  Here are some trends to explore now and in 2017.Consumer BehaviorPhysician ConnectionsSocial MediaMillennialsElectronic Health Records (EHRs)Content& New Ad Types Get the full report when youDownload this Exclusive Whitepaper. For more details on our annual 2017 ePharma Summit please make sure to alsoDownload Our Brochure and learn moreAbout Our Speakers!:The Future of Digital Health [Whitepaper]
Source: ePharma Summit - Category: Pharmaceuticals Source Type: blogs