How Well Do Parents Know What You Do As a Pediatrician?

During the summer months, I posted on our practice’s Facebook page, a note encouraging parents, to schedule their children’s wellness visits. Although the message was for our entire Facebook community, I wanted to catch the eye of parents with teenagers. Don’t know how well you manage teens in your office, but in our office, we have decent wellness visit numbers with younger patients. The teen population? Not so much. Once the teen years kick in, we mostly see them when they are sick. I wanted to encourage parents to make their wellness visits but also throw in a subtle nudge to parents with teens.To get their attention, I opened with this line: Did you know pediatricians are trained to treat children from birth to adolescence? Then I went on to talk about the importance of wellness visits etc. Something interesting happened. The post outperformed other Facebook post. It received more likes that than the ordinary. But that the surprise me. What surprised me the most, were the comments from parents. One mom said, “it’s good to know the pediatrician can see my teen.” Another said, ” Timothy is going to be so happy when I tell him Dr. B can still see him.” WHAT WAS THE LESSON? It’s an age-old lesson. It’s a lesson on assumptions and what happens when we make them. That simple, otherwise ordinary status update, got me thinking about how well (or not) we communicate what it is that we do as pediatricians. If so many people weren’t ...
Source: Pediatric Inc - Category: Pediatrics Authors: Tags: Marketing Practice Improvement Social Media The Business of Medicine challenge Change Facebook leadership lesson medical practice Patient Interactions Pediatric Pediatricians Pediatrics Practice Management strategy Source Type: blogs