The Tanning Habits and Interest in Sunscreen of Google Users: What Happened in Twelve Years?

ConclusionGoogle Trends data can act as a first surrogate marker to evaluate the influence of skin cancer campaigns on the popularity of tanning beds and sunscreen. Fine‐tuning of skin cancer campaigns according to seasonal and geographical trends and behaviors may help to maximize their success.This article is protected by copyright. All rights reserved.

Source: Photodermatology, Photoimmunology and Photomedicine - December 30, 2016 Category: Radiology Authors: M. C. Kirchberger, M. V. Heppt, T. K. Eigentler, M. A. Kirchberger, G. Schuler, L. Heinzerling Tags: Original Article Source Type: research