Pharmaguy ' s Top Five 2017 New Year ' s Resolutions for the Pharma Industry

As is my tradition – as well as the tradition for many other editors/pundits – it’s time for me to tell pharma what I’d like to see included in its list of 2017 New Year's Resolutions.Last year I noted that 2015 wasn ’t an especially good year considering that “the media and politicians have found a face for evil pharma and rising drug prices: Martin Shkreli!” (here).It ’s déjà vu all over again! Only this time many more evil pharma faces have come forward including the CEO of Mylan, aka “Pharma Sis” (read “Mylan ‘Gamed the System’ and Refuses to Testify at Senate Hearing About EpiPen Costs to Medicaid”), and top executives at “Crooked Valeant” (read “More Top Executives Flee Sinking Crooked Valeant Ship with $ Millions in Bonuses In Tow”).Before getting to this year's resolutions, let's see if the industry followed any of the resolutions I suggested for 2016.Read more »
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: Celebrities Drug prices DTC Advertising FDA New Year ' s Resolution off-label PhRMA Guidelines women Source Type: blogs