Top Pharma Companies on Pinterest

According to ad agency AbelsonTaylor (AT), Pinterest has"enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in their digital, e-commerce and social media marketing strategies and tactics" (read morehere). AT suggests the following types of content are appropriate for pharma marketing via Pinterest:Disease awareness (for clinicians and patients)History of disease/treatment (for clinicians and patients)Support groups/personal experiences (for consumers and patients)Product launch market preparation measures (for clinicians)Health association, foundation sponsorship (for clinicians and patients)Corporate communications, research initiatives (for clinicians and investors)I did a little research to find how many of the TOP 20 pharma companies - based on U.S. sales in 2015 - had Pinterest accounts and, if so, what types of content were published on these accounts. The results were a little surprising.Read more ยป
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: Pinterest Source Type: blogs