What Do Our Patients Truly Want? Conjoint Analysis of an Aesthetic Plastic Surgery Practice Using Internet Crowdsourcing
Conclusions
Breast augmentation patients placed higher importance on photos; combined breast/abdominal surgery and facelift patients valued testimonials. Conjoint analysis has had limited application in plastic surgery. To our knowledge, internet crowdsourcing is a novel participant recruitment method in plastic surgery. Its unique benefits include broad, diverse and anonymous participant pools, low-cost, rapid data collection, and high completion rate.
Source: Aesthetic Surgery Journal - Category: Cosmetic Surgery Authors: Wu, C., Scott Hultman, C., Diegidio, P., Hermiz, S., Garimella, R., Crutchfield, T. M., Lee, C. N. Tags: Research Source Type: research