Novartis Contest Rewards Positive Peer Review Articles About Entresto

(Updated) Despite the fact that it had one of the biggest clinical trial successes in recent years, the Novartis heart failure drug Entresto has been struggling to gain acceptance in the marketplace. To help improve its position Novartis has turned to an old marketing trick, though this trick– a company-sponsored competition– has rarely been used by the...Click here to continue reading...
Source: CardioBrief - Category: Cardiology Authors: Tags: Classics Heart Failure People, Places & Events Policy & Ethics competition Cureus Entresto Guideline LCZ publishing Source Type: blogs