The Influence of Varying Cost Formats on Preferences
Conclusions. The format used to describe cost affects how the attribute impacts patients’ preferences. Individuals are most cost-sensitive when cost is framed in terms of affordability and least cost-sensitive when cost is described in terms of how cheap the medication is compared with others.
Source: Medical Decision Making - Category: Health Management Authors: Jiang, C. C., Fraenkel, L. Tags: Original Articles Source Type: research