Blocks, Ovals, or People? Icon Type Affects Risk Perceptions and Recall of Pictographs

Conclusions. Icon type influences both risk perceptions and risk recall, with restroom icons in particular resulting in improved outcomes. However, optimal icon types may depend on numeracy and/or graphical literacy skills.

Source: Medical Decision Making - April 16, 2014 Category: Health Management Authors: Zikmund-Fisher, B. J., Witteman, H. O., Dickson, M., Fuhrel-Forbis, A., Kahn, V. C., Exe, N. L., Valerio, M., Holtzman, L. G., Scherer, L. D., Fagerlin, A. Tags: Original Articles Source Type: research