The Pharma Digital Health Accelerator Club

My friend Fard Johnmar, founder and president of Enspektos, recently identified a few issues facing the drug industry as it tries keep up with digital innovation in the health field:Pharmaceutical executives are flooded with digital health opportunities: Many startups and established companies are coming to drug firms with a range of innovations, from mobile health solutions to smart pills.  Executives and leaders at these firms are having trouble triaging these innovations to determine which ones will meet key organizational, business and health goals.  Companies are working hard to drive digital health innovation from within: A number of firms have created internal innovation groups that are responsible for locating, developing and supporting the integration of digital health technologies into their operations. There is a special need for this work in developing countries like Brazil and China.[Read:  Can Pharma"Triage" All the Digital Innovation Ideas Coming Through Its Doors?]Let's take a look at some innovations"flooding" the drug industry and how the industry is managing that flood.Read more »

Source: Pharma Marketing Blog - October 30, 2016 Category: Pharmaceuticals Tags: Digital Health Innovation Source Type: blogs