The Potential That Electronic Nicotine Delivery Systems Can be a Disruptive Technology: Results From a National Survey

Conclusion:
Since many current smokers who have tried ENDS reject them as a satisfying alternative to regular cigarettes, ENDS will not replace regular cigarettes unless they improve.

Implications:
Since about one-half of recent former smokers are trying ENDS with about one-fourth continuing to use them, and many reporting that these products have helped them quit regular cigarettes, the potential impact of ENDS on population quit rates deserves continued surveillance. However, since most current smokers who have tried ENDS reject them as a satisfying alternative to regular cigarettes, the potential of ENDS becoming a disruptive technology replacing regular cigarettes remains uncertain. ENDS need to improve as a satisfying alternative or the attractiveness and appeal of the regular cigarette must be degraded to increase the potential of ENDS replacing regular cigarettes.

Source: Nicotine and Tobacco Research - September 8, 2016 Category: Addiction Authors: Pechacek, T. F., Nayak, P., Gregory, K. R., Weaver, S. R., Eriksen, M. P. Tags: Original Investigation Source Type: research