Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust
In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention.
Source: Journal of Health Psychology - Category: Psychiatry & Psychology Authors: Collymore, N. N., McDermott, M. R. Tags: Articles Source Type: research