Using Electrophysiological Measures to Assess the Consumer Acceptability of Smokeless Tobacco Products

Conclusions:
The present results provide evidence that electrophysiological measures can yield important insights into consumer acceptability of novel tobacco products and are a valuable complement to subjective measures.

Implications:
This study is the first to employ a combination of electrophysiological measures and traditional subjective assays in order to assess the consumer acceptability of smokeless tobacco products. The results highlight the importance of adopting a multidimensional/multi-method approach to studying the consumer acceptability of tobacco products.

Source: Nicotine and Tobacco Research - August 9, 2016 Category: Addiction Authors: Buzzell, G. A., Das, B., Cruz-Cano, R., Nkongho, L. E., Kidanu, A. W., Kim, H., Clark, P. I., McDonald, C. G. Tags: Original Investigation Source Type: research