Facebook targeted advertisement for research recruitment: A primer for nurse researchers

Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.

Source: Applied Nursing Research : ANR - July 14, 2016 Category: Nursing Authors: Lisa Carter-Harris Tags: Clinical Methods Source Type: research