Are Pharma Marketers the " Voice " of the Patient?

< div class= " separator " style= " clear: both; text-align: center; " > < a href= " https://2.bp.blogspot.com/-7h_5xnZuFCY/Vzn0hQXBu5I/AAAAAAAAIs4/Ae5XDgYm9gUXlinI9pObEQbhqtzFT43vgCLcB/s1600/Pharma-Patient-Engagement2.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 320 " src= " https://2.bp.blogspot.com/-7h_5xnZuFCY/Vzn0hQXBu5I/AAAAAAAAIs4/Ae5XDgYm9gUXlinI9pObEQbhqtzFT43vgCLcB/s320/Pharma-Patient-Engagement2.jpg " width= " 265 " > < /a > < /div > The author of the embedded piece (click on & quot;Read More & quot;), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is & quot;patient centric. & quot; The UK Chartered Institute of Marketing, for example, defines marketing as & quot;...the management process responsible for identifying, anticipating, and satisfying customer requirements profitably. & quot; < br > < br > & quot;Profitability, & quot; however, often trumps (with a small & quot;t & quot;) putting patients & #39; interest first. If it weren & #39;t so, I would never have anything to write about in this blog! < br > < br > For an alternative view, read this: & quot; < a href= " http://sco.lt/8wvM7F " > Are #Pharma Medical Departments Responsible for & #39;Patient Engagement? & #39; < /a > & quot; After reading that you will see that Mr. Anderson completely ignores the medical research side of the...

Source: Pharma Marketing Blog - May 16, 2016 Category: Pharmaceuticals Tags: engagement patient centricity Source Type: blogs