The Impact of Pharma ' s Consumer Advertising Spend on Patient-Physician Interactions

< div style= " text-align: left; " > < /div > < table cellpadding= " 0 " cellspacing= " 0 " class= " tr-caption-container " style= " float: left; margin-right: 1em; text-align: left; " > < tbody > < tr > < td style= " text-align: center; " > < a href= " https://1.bp.blogspot.com/-xi1egkdSIWQ/V1WPE30ec5I/AAAAAAAAIuw/7knDbcjn9E0-yH4-lJEYIuXTsHFN2a_iwCLcB/s1600/Updated-DTC-SpendTrend-Kantar.jpg " imageanchor= " 1 " style= " clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto; " > < img border= " 0 " height= " 320 " src= " https://1.bp.blogspot.com/-xi1egkdSIWQ/V1WPE30ec5I/AAAAAAAAIuw/7knDbcjn9E0-yH4-lJEYIuXTsHFN2a_iwCLcB/s320/Updated-DTC-SpendTrend-Kantar.jpg " width= " 279 " > < /a > < /td > < /tr > < tr > < td class= " tr-caption " style= " text-align: center; " > Click on image for an enlarged view. < /td > < /tr > < /tbody > < /table > According to Kantar Media: < br > < br > & quot;Consumer ad spending by drug makers in 2015 reached $6.09 billion ... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending on branded prescription drug ads plus unbranded ads by drug companies promoting awareness of a health condition and directing consumers to get more information, usually leading them to a company website where the prescription drug is offered as a treatment option & quot; (read & quot; < a href= " http://sco.lt/8jF4Qj " > Pharma Drug Ads: A Glass Half Empty is a Glass Half Full < /a > & quot;). < b...

Source: Pharma Marketing Blog - June 6, 2016 Category: Pharmaceuticals Tags: Ad Spend DTC Advertising Source Type: blogs