Digital, Not DTC Advertising, Is the Real Reason Why Patients are " Wasting the Time " of Healthcare Professionals

< div class= " separator " style= " clear: both; text-align: center; " > < /div > < div class= " separator " style= " clear: both; text-align: center; " > < /div > < br > < div class= " separator " style= " clear: both; text-align: center; " > < a href= " https://4.bp.blogspot.com/-IHRwQkmm65k/V2rXGIZxY5I/AAAAAAAAIv8/lMudosxdwH8Dw1rX-4YqhXy1ts32-OtngCLcB/s1600/digital-disruption-790x500.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 202 " src= " https://4.bp.blogspot.com/-IHRwQkmm65k/V2rXGIZxY5I/AAAAAAAAIv8/lMudosxdwH8Dw1rX-4YqhXy1ts32-OtngCLcB/s320/digital-disruption-790x500.jpg " width= " 320 " > < /a > < /div > Recently, the American Society of Health-System Pharmacists (ASHP) joined the physicians of the American Medical Association (AMA) in a call to ban ALL direct-to-consumer (DTC) ads (see < a href= " http://sco.lt/6mSyZN " > here < /a > ). ASHP ’s new policy states the following: “To advocate that Congress ban direct-to-consumer advertising for prescription drugs and medication-containing devices.” < br > < br > Physicians and pharmacists spend too much time having to explain TV ad drugs that  “aren’t appropriate for patients,” said Kasey Thompson, chief operating officer and senior VP of ASHP’s office of policy, planning and communications. < br > < br > The AMA agrees. It said that DTC advertising  “causes headaches for physicians who must constantly deba...

Source: Pharma Marketing Blog - June 22, 2016 Category: Pharmaceuticals Tags: Digital DTC Advertising Source Type: blogs