Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..."> Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..." /> Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..." />

Medication Adherence Won ' t Get Better Unless Pharma Marketers Accept Some Blame

Adherence, as defined in the < a href= " http://www.glossary.pharma-mkting.com/adherence.htm " > Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World Health Organization) -- even patients taking life-saving medication -- are not as & quot;adherent & quot; as they should be, which means that the treatment does not work as advertised and drug companies lose money. This has been discussed ad nauseum. < br > < br > There have been many attempts by the drug industry to improve medication adherence, but it has made very little progress. & quot;Things can only get better & quot; says < a href= " http://www.pmlive.com/pharma_news/things_can_only_get_better_1037040 " > this article < /a > published by PMLive. How so? < br > < br > The article suggests that & quot;the answer could lay in understanding [patient] behaviours, engaging HCPs and... making medicine < b > fun < /b > & quot; [my emphasis]. ROFLOL! I & #39;m going to ignore the & quot;fun & quot; reference for now and concentrate on the fact that this answer focuses the blame on pharma & #39;s customers and ignores the elephant in the room. < br > < br > < a href= " http://pharmamkting.blogspot.com/2016/06/medication-adherence-wont-get-better.html#more " > Read more ยป < /a >
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: Adherence Ban Drug Safety DTC Advertising side effects TV Source Type: blogs