Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..."> Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..." /> Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World He..." />