How to Ensure Operational Support Keeps Up with Product Innovation

The business delivery system (BDS) for a company includes all of the operational resources, services, policies and procedures used by the company to generate sales, and successfully install, service and support the company’s systems. Every company’s business delivery system is optimized to support the requirements arising from the features and technologies in their products. Innovations like new connectivity features often have a substantial impact on a company’s BDS. In most situations, product features and technologies change gradually over time and require little focus on BDS optimization. New and innovative products incorporating new technologies can generate new requirements for a company’s BDS. Perhaps the most common example of this for medical device manufacturers is the advent of connectivity features. There are two challenges when bringing alignment between the business delivery system and new product features. The actual gap analysis and planning process is the obvious planning and execution challenge. A less obvious, but often more important challenge is change management – the best plan is of little value if key stakeholders are unwilling to change in face of new product requirements. Best practice is to follow a basic change process to: Drive awareness of the relevant changes in the broader business environment, Define the changes (additions) needed to meet the company’s new needs, Provide robust and collaborative planning to support the chan...
Source: Medical Connectivity Consulting - Category: Information Technology Authors: Tags: Connectivity Strategy & Planning Source Type: blogs