Sea spurge, compacts, and other descendants of Wipe off 5

Today's story is about how to implement a cultural change among a large group of people.  Stick with me, as this will take a moment.Back in 2001 the Victoria Transport Accident Commission wanted people to slow down just a bit while driving.  They understood that "Speeding just 5km/hr over the speed limit can mean the difference between a close call and a serious accident."  The question was how to get people to do it, and do it consistently.  Of course, you could have police and traffic cameras trying to enforce the speed limit, but that is resource intensive and can never be pervasive enough to hold thousands of drivers accountable to this standard. It would be better if people would internalize the message and hold themselves accountable.What resulted was the Wipe off 5 campaign.  TAC employed a simple statement of principle and combined it with an easily understood and remembered action that every driver could take.The fact statement was pretty straightforward and incontrovertible:Each year about 100 hundred people die on our roads every year in crashes where speed was a contributing factor. The TAC spends about $1 billion every year on support services for those affected by road trauma and accepts about 19,000 claims each year from people injured in crashes.The ask from the public was widely publicized in forums that were frequented by people--standard media and social media.  Highly respected advocates (Footy stars!) lent their...
Source: Not running a hospital - Category: Hospital Management Source Type: blogs