The 3 D's of Digital Pharma Marketing: Discover, Design, Deliver

The Wharton School, Google and McKinsey & Company have teamed up to write a new e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age, which you can download here.The book notes that while the world has experienced an "explosion of health-oriented digital activity," there has been a simultaneous  decline in pharma growth."This new reality has many implications for the pharmaceutical industry overall, particularly for commercial strategies," say the authors."Historic mixes of advertising in traditional media combined with heavy salesforce coverage and 'push' messaging are insufficient," say the authors. "While each of those tactics remains relevant, today’s commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, even more importantly, that those people seek real engagement in regards to their care."Let's examine those premises in more detail.Read more »
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: digital IQ Digital Pharma marketing mix McKinsey Pharma 3D TV Source Type: blogs