Everything You Wanted to Know About Vaccine Marketing, PR, Earned Media, Lobbying, and "Anti-Vaxxers"

Anti-HPV vaccines (e.g., Merck's Gardisil) are back in the news these days.Last night, NBC Nightly News reported "Study Shows Alarming Rise in HPV-Related Cancers." The takeaways are (1) HPV infection causes cancers, (2) those cancers can be prevented with new vaccines, but (3) not enough kids are getting vaccinated.A woman with cervical cancer attributed to HPV says at the end of the piece "I don't know how you can not prevent your child from getting cancer if there is a way to do it."This comes on the heels of a new Merck campaign that blames parents for not getting their children vaccinated (see "Merck Ad Blames Parents & Asks: 'Mom, Dad, Did You Know'".Click on "Read more" for the details, including numbers form the CDC, and links to articles and blog posts related HPV vaccine marketing over the years.Read more ยป
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: anti-vaxxers Flu Gardasil GSK HPV Merck Vaccine Whooping cough Source Type: blogs