American Spirit Pack Descriptors and Perceptions of Harm: A Crowdsourced Comparison of Modified Packs

Conclusions:
Data suggest that these AS pack descriptors communicate reduced harm messages to consumers. Findings have implications for regulatory actions related to product labeling and packaging.

Implications:
These findings provide additional evidence that the "Made with Organic Tobacco," "100% Additive-Free," and "100% US Grown" descriptors, as well as other aspects of the AS pack design, communicate reduced harm to non-, current, and former smokers. Additionally, they provide support for the importance of FDA’s 2015 warning to Santa Fe Natural Tobacco Company on "100% Additive Free" as an unauthorized modified risk claim.

Source: Nicotine and Tobacco Research - July 11, 2016 Category: Addiction Authors: Pearson, J. L., Richardson, A., Feirman, S. P., Villanti, A. C., Cantrell, J., Cohn, A., Tacelosky, M., Kirchner, T. R. Tags: Original Investigation Source Type: research