Physician behind KevinMD reveals how to leverage social media

Kevin Pho, MD, founder and editor of the popular physician blog bearing his name,Saturday shared practical insights about how to make a difference in health care through social media at the 2016 AMA Annual Meeting. Learn Dr. Pho’s tips for using social media and taking control of your online reputation before it’s defined for you. Social media’s potential to connect with patients Dr. Pho began his social media journey as a researcher for Google Answers back when Google was just getting off the ground. He answered medical questions that patients posted online. “At first those questions were relatively general,” he said, “but then the questions started becoming more personal: ‘Doctor, what is causing my abdominal pain?’ ‘Can you give a second opinion for my husband’s cancer diagnosis?’” “People would upload copies of their lab tests for me to interpret,” Dr. Pho said. “They would get ahold of my email address and email me high resolution images of every body part imaginable.” Then, Dr. Pho had a realization. “Patients weren’t getting the information they needed in the exam room,” he said. “I realized how the Internet can play a role in filling that information void.” In 2004, he started a blog. In the fall of that year there was a major drug recall, and his patients on that medication would call his practice and ask if it had done any permanent damage and if there were any other medications they could take instead. So he...
Source: AMA Wire - Category: Journals (General) Authors: Source Type: news