The Experimental Tobacco Marketplace I: Substitutability as a Function of the Price of Conventional Cigarettes

Conclusions:
The ETM is a novel, practical assay that mimics the real-world marketplace, and functions as a simple research tool for both researchers and participants. Across the two experiments the product mix in the ETM altered which products functioned as substitutes suggesting complex interactions between purchasing and product availability.

Implications:
This article adds a novel method of collecting purchasing data that mimics real world purchasing to the existing literature. The ETM is a practical avenue by which to study both hypothetical and potentially real purchasing.

Source: Nicotine and Tobacco Research - June 10, 2016 Category: Addiction Authors: Quisenberry, A. J., Koffarnus, M. N., Hatz, L. E., Epstein, L. H., Bickel, W. K. Tags: Original Investigation Source Type: research