Business, as usual

A story in HealthLeaders Media by Marianne Aiello asks "Can University of Illinois Hospital Save Its Brand?"A decision by hospital leaders to participate in an advertising effort with an equipment vendor was intended to promote institutional expertise with robotic surgery. Instead it sparked an outcry among critics.Despite the countless blog posts, tweets, and articles published about the University of Illinois Hospital & Health Sciences System's da Vinci advertisement controversy, I'm still left with one resounding question: How did so many high-ranking officials think featuring several physicians and staff in a medical device company-financed ad was a good idea? The question remains unanswered in a long-awaited report by the Vice President for Research. Charles Ornstein at ProPublica and Karisa King and Jodi Cohen at the Chicago Tribune summarize the report in their respective articles.Ornstein writes:Though the team acted “in good faith,” the review concluded, the episode pointed to the need for clearer rules and stronger enforcement.“Based on discussions with individuals involved in the advertisement, neither the Office for University Relations, which works with the campuses to ensure consistent application of the University’s image and messages, nor the Ethics Office, was consulted regarding the participation of UIC employees in the advertisement,” said the report, which is dated March 15 but was released publicly yesterday. “Additionall...
Source: Running a hospital - Category: Health Managers Source Type: blogs