Predictive and External Validity of a Pre-Market Study to Determine the Most Effective Pictorial Health Warning Label Content for Cigarette Packages

Conclusions: The study suggests well-designed pre-market studies can have predictive and external validity, helping regulators select HWL content.

http://ntr.oxfordjournals.org/cgi/content/short/18/5/1376?rss=1

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Huang, L.-L., Thrasher, J. F., Reid, J. L., Hammond, D. Tags: Brief Report Source Type: research