The Impact of Health Warning Labels for Swedish Snus Advertisements on Young Adults Snus Perceptions and Behavioral Intentions

Conclusions: Warnings conveying the potential-reduced harms of Swedish snus compared with cigarettes generate perceptions that snus is less harmful than cigarettes and produce fewer thoughts about not using snus among nonsmokers. Such perceptions have been associated with snus use in prior studies.

http://ntr.oxfordjournals.org/cgi/content/short/18/5/1371?rss=1

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Mays, D., Moran, M. B., Levy, D. T., Niaura, R. S. Tags: Brief Report Source Type: research